Anna-Urbaniak-Smiling

Intuitively leading you through change.

Grow your business. Empower employees. Build better ways of working and transform your organisation.

In times of change and challenge, I help everyone in your organisation find their path.

Be honest:
does change scare you?

Right now, there are signs your organisation needs a shake up. Great employees are leaving, teams are demotivated and you’re not seeing the growth you want, or need.

Or perhaps, outwardly, your business is successful? But you know it needs change at a deeper level to move into the next phase of growth. You have a vision, but it feels lightyears away from where you are today.

The problem is, you don’t know where to start. Which leaves you hungry for a better, greater business, but unsure how to get there.

  • COACHING FOR ORGANISATIONS

    Using a flexible and uniquely tailored approach, I’ll drive your ambitious organisation to improve mindset, culture and performance. 

  • GUEST SPEAKING OPPORTUNITIES

    I’m an impassioned (and accomplished!) speaker on a number of topics around, leadership change and transformation. I’d love to support your next event.

“Anna is one of the most impactful transformational leaders I’ve had the opportunity to work with.”

“Her breadth of expertise across product, agility, value optimisation, organisational design and human dynamics is vast, but it’s Anna’s ability to turn that knowledge into practical, measurable, impact-driving actions – in the context of whatever business she is working with – that sets her apart.”

Paul Shepheard, Head of Development Engineering at Deutsche Bank

Anna-brainstorming

Change doesn’t need to be scary

Through my work as a Business Consultant, Coach and Change Leader, I empower you to reframe change for what it is: an opportunity for incredible growth and lasting transformation.

Using a flexible and uniquely tailored approach, I drive ambitious organisations to improve mindset, culture and performance. The result? Happy customers, motivated teams and impressive, sustainable growth.

Over 15 years of experience in Programme Management, Change Delivery, Consulting and Diplomacy allow me to ask thought-provoking questions and look at your business holistically, so you can change your business for the better.

It’s my job to bring a fresh perspective, new ideas and a person-centred approach to your organisation. By stepping back to view your business and your vision holistically, I can start to weave real magic. And that’s where my zone of genius lies.

“A masterful balance of business and humanity.”

“I've had the pleasure to work with Anna as both a vendor and as a colleague. In both cases she's displayed a masterful balance of business and humanity that instantly endeared her to her teams, clients and colleagues.

“She's quick to build rapport and connect disparate parts of a team or organization in an effort to improve their flow, ways of working and overall happiness. I'd be thrilled to work with her again and again.”

Jeff Gothelf, Author of Lean UX, Board member and Advisor

Making change easier

Lasting transformation and success come from changes in human behaviour, whether that’s employee or customer. That’s why behavioural change is at the heart of the work we’ll do together.

  • Working in true partnership with clients

    We’re more powerful when we work together. My role is to bring an objective view that can only come from someone outside your organisation. I hold a mirror up to your organisation as a whole so you can better understand your unique path to success. Working towards a shared vision, we’ll collaborate, co-create and merge your knowledge of what’s already working with my fresh perspective, to help everyone see things in a different light.

  • People first approach

    With over 15 years of experience in change delivery, I know every corporate project starts with people. My holistic philosophy moves you out of siloed ways of working and encourages collaborative, high-performance delivery as we drive change together. Building trust and engagement is key to working in true partnership, bringing you on a journey where everyone can feel confident about working transparently and inclusively.

  • My success is measured by your success

    It’s about working flexibly with you to find the right way forwards, a way that serves your people, satisfies your customers and allows you to reach your goals and grow your business. You don’t have to know exactly what you need. The magic of the process is how we will guide each other to the correct solutions.

  • Guided by empathy and intuition

    That’s what makes me different. Yes, I know the theory. Yes, I’ve spent years of my life working in corporate environments like yours, assimilating and understanding how they function best. But it’s my intuitive, open-minded approach that allows me to bring pioneering solutions. I don’t work off one set of rules when it comes to creating lasting change, which means you won’t either.

“Anna can balance structured delivery with the messiness of how people really work.”

“Anna’s calm, collaborative, methodological and tenacious approach brings order and drives delivery. She can balance creating a robust delivery plan with the messiness of how people really work in practice, which creates a much stronger approach.”

Sophie Birshan, Head of Insight at John Lewis

Want to work some
magic together?

If you’re looking for support in your organisation, a guest speaker for a podcast, event or something else (surprise me!) get in touch through the form below.

I’m a great believer in seizing opportunities, so if you think our values are aligned, I’d love to hear from you..

Latest notes from Anna’s journal